Where does the JSON Schema App pull ratings and reviews data from in Wix?

The JSON Schema App pulls ratings and reviews from the Wix Stores product review system or any supported review app connected to the product page

Data retrieved includes:

  • Average rating value
  • Total review count
  • Individual reviews (if available)
This data is added to the Product schema using AggregateRating, helping search engines understand customer feedback.
Automatic Updates: When new reviews are added or ratings change, the schema updates automatically.
Example structure:


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