Where does the JSON Schema App pull ratings and reviews data from in Ecwid?

JSON Schema App retrieves ratings and review data directly from your Ecwid product review system within the storefront.

It typically captures:

  • Average rating score
  • Total number of reviews
  • Individual customer reviews (when available)

This data is added to your Product schema using the AggregateRating property, helping search engines better understand customer feedback and display it in rich results.

As new reviews are submitted or ratings change, the schema updates automatically to reflect the latest data from your Ecwid store.

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